Cost per view (CPV) is a core advertising metric used to measure the performance of video ad campaigns.
Cost per view or CPV is a core advertising metric used to measure the performance of video ad campaigns, such as those on Youtube. While calculating cost per view it is important to remember that different video ads providers may use different definitions for the meaning of a view. For this reason some businesses us a cost per completed view (CPCV) or cost per viewable audio on view as an alternative metric.
Cost Per View (CPV) is calculated by dividing the total cost by the total views.
To calculate views from cost per view and cost, divide the total cost by the cost per view.
To calculate the total cost from cost per view and total views, simply multiply the cost per view by the total views.