# Media Calculator 4.0 — Official Formula & Calculator Directory

> Media Calculator (https://mediacalculator.app/) is a native iOS/iPadOS application and interactive web calculator suite for marketers, media buyers, digital agencies, and students. It covers 26 essential metrics across Cost & Efficiency, Engagement & Conversion, Revenue & Unit Economics, and Reach & Media Planning.

## App Store & Platform Details
- App Name: Media Calculator
- Current Version: 4.0
- Platforms: iOS, iPadOS (iPhone, iPad Split View, iPhone Duo dual-screen), and Web
- App Store URL: https://apps.apple.com/app/apple-store/id1593785150?pt=1325369&ct=mediacalculator.app&mt=8
- Deep Link Scheme: `media-calculator://calculator/<id>`
- Support: mailto:support@mediacalculator.app

## Complete List of Calculators & Formulas

### Cost & Efficiency
Measure what you pay for every thousand impressions, click, view, lead, or completed customer acquisition across paid channels.
- **[Cost Per Thousand Impressions (CPM) Calculator](https://mediacalculator.app/features/cost-per-thousand/)**: Calculate the cost per 1,000 ad impressions across programmatic display, paid social, connected TV, out-of-home, and audio campaigns.
  - Formula: `CPM = (Total Cost ÷ Total Impressions) × 1,000`
  - App Availability: Free Web Calculator · Free in iOS App
  - Deep Link: `media-calculator://calculator/cpm`
- **[Cost Per Acquisition (CPA) Calculator](https://mediacalculator.app/features/cost-per-action/)**: Measure the exact media cost required to generate one completed conversion, purchase, sign-up, or target customer action.
  - Formula: `CPA = Total Cost ÷ Total Conversions`
  - App Availability: Free Web Calculator · Media Calculator Pro in iOS App
  - Deep Link: `media-calculator://calculator/cpa`
- **[Cost Per Click (CPC) Calculator](https://mediacalculator.app/features/cost-per-click/)**: Calculate the average price paid for each click on your search, social, shopping, or display advertisements.
  - Formula: `CPC = Total Cost ÷ Total Clicks`
  - App Availability: Free Web Calculator · Media Calculator Pro in iOS App
  - Deep Link: `media-calculator://calculator/cpc`
- **[Cost Per Completed View (CPCV) Calculator](https://mediacalculator.app/features/cost-per-completed-view/)**: Determine the actual cost paid for every viewer who watches your video ad all the way to 100% completion.
  - Formula: `CPCV = Total Cost ÷ Total Completed Views`
  - App Availability: Free Web Calculator · Media Calculator Pro in iOS App
  - Deep Link: `media-calculator://calculator/cpcv`
- **[Cost Per Lead (CPL) Calculator](https://mediacalculator.app/features/cost-per-lead/)**: Calculate the exact advertising spend required to capture a new marketing or sales lead.
  - Formula: `CPL = Total Cost ÷ Total Leads`
  - App Availability: Free Web Calculator · Media Calculator Pro in iOS App
  - Deep Link: `media-calculator://calculator/cpl`
- **[Cost Per View (CPV) Calculator](https://mediacalculator.app/features/cost-per-view/)**: Measure the average cost paid each time a viewer watches your video advertisement past the platform view threshold.
  - Formula: `CPV = Total Cost ÷ Total Views`
  - App Availability: Free Web Calculator · Media Calculator Pro in iOS App
  - Deep Link: `media-calculator://calculator/cpv`
- **[Effective Cost Per Thousand (eCPM) Calculator](https://mediacalculator.app/features/effective-cost-per-thousand/)**: Normalise publisher ad revenue or performance media spend into an equivalent value per 1,000 impressions.
  - Formula: `eCPM = (Total Earnings ÷ Total Impressions) × 1,000`
  - App Availability: Free Web Calculator · Media Calculator Pro in iOS App
  - Deep Link: `media-calculator://calculator/ecpm`
- **[Viewable Cost Per Thousand (vCPM) Calculator](https://mediacalculator.app/features/cost-per-viewable-impression/)**: Calculate the true cost per 1,000 impressions that were actually seen on screen according to viewability standards.
  - Formula: `vCPM = (Total Cost ÷ Viewable Impressions) × 1,000`
  - App Availability: Free Web Calculator · Media Calculator Pro in iOS App
  - Deep Link: `media-calculator://calculator/vcpm`

### Engagement & Conversion
Track how effectively audiences click, watch, interact, view, and convert once your media placements are delivered.
- **[Click-Through Rate (CTR) Calculator](https://mediacalculator.app/features/click-through-rate/)**: Measure the percentage of ad impressions that generate a click to your landing page or app destination.
  - Formula: `CTR = (Total Clicks ÷ Total Impressions) × 100`
  - App Availability: Free Web Calculator · Media Calculator Pro in iOS App
  - Deep Link: `media-calculator://calculator/ctr`
- **[Conversion Rate (CVR) Calculator](https://mediacalculator.app/features/conversion-rate/)**: Calculate the percentage of clicks or landing page visitors that complete a desired conversion goal.
  - Formula: `CVR = (Total Conversions ÷ Total Clicks) × 100`
  - App Availability: Free Web Calculator · Free in iOS App
  - Deep Link: `media-calculator://calculator/conversion-rate`
- **[Engagement Rate (ER) Calculator](https://mediacalculator.app/features/engagement-rate/)**: Measure the percentage of impressions that trigger active audience interactions such as likes, shares, comments, saves, or clicks.
  - Formula: `ER = (Total Engagements ÷ Total Impressions) × 100`
  - App Availability: Free Web Calculator · Media Calculator Pro in iOS App
  - Deep Link: `media-calculator://calculator/engagement-rate`
- **[Video Completion Rate (VCR) Calculator](https://mediacalculator.app/features/video-completion-rate/)**: Calculate the percentage of initiated video plays that viewers watch all the way to 100% completion.
  - Formula: `VCR = (Total Completed Views ÷ Total Video Starts) × 100`
  - App Availability: Free Web Calculator · Media Calculator Pro in iOS App
  - Deep Link: `media-calculator://calculator/video-completion-rate`
- **[Bounce Rate (Bounce Rate) Calculator](https://mediacalculator.app/features/bounce-rate/)**: Calculate the percentage of visitors who leave your landing page without clicking further or triggering an engagement event.
  - Formula: `Bounce Rate = (Single Page Sessions ÷ Total Sessions) × 100`
  - App Availability: Free Web Calculator · Media Calculator Pro in iOS App
  - Deep Link: `media-calculator://calculator/bounce-rate`
- **[Viewability Rate (Viewability) Calculator](https://mediacalculator.app/features/viewability-rate/)**: Measure the percentage of served ad impressions that actually appeared in the user's viewable screen area.
  - Formula: `Viewability Rate = (Viewable Ad Impressions ÷ Total Ad Impressions) × 100`
  - App Availability: Free Web Calculator · Media Calculator Pro in iOS App
  - Deep Link: `media-calculator://calculator/viewability-rate`

### Revenue & Unit Economics
Connect campaign spend to top-line revenue, return on investment, customer acquisition cost, lifetime value, and retention.
- **[Return on Ad Spend (ROAS) Calculator](https://mediacalculator.app/features/return-on-ad-spend/)**: Measure the gross revenue generated for every dollar invested in advertising spend.
  - Formula: `ROAS = (Revenue ÷ Ad Spend) × 100`
  - App Availability: Free Web Calculator · Media Calculator Pro in iOS App
  - Deep Link: `media-calculator://calculator/roas`
- **[Return on Investment (ROI) Calculator](https://mediacalculator.app/features/return-on-investment/)**: Calculate the net profit return generated by an investment relative to its total cost.
  - Formula: `ROI = ((Revenue − Cost) ÷ Cost) × 100`
  - App Availability: Free Web Calculator · Media Calculator Pro in iOS App
  - Deep Link: `media-calculator://calculator/roi`
- **[Customer Lifetime Value (CLTV) Calculator](https://mediacalculator.app/features/customer-lifetime-value/)**: Estimate the total revenue a single customer generates across their entire relationship with your business.
  - Formula: `CLTV = Average Purchase Value × Purchase Frequency × Customer Lifespan`
  - App Availability: Free Web Calculator · Media Calculator Pro in iOS App
  - Deep Link: `media-calculator://calculator/cltv`
- **[Customer Acquisition Cost (CAC) Calculator](https://mediacalculator.app/features/customer-acquisition-cost/)**: Calculate the total marketing and sales investment required to win one new paying customer.
  - Formula: `CAC = Total Marketing and Sales Expenses ÷ Total New Customers`
  - App Availability: Free Web Calculator · Media Calculator Pro in iOS App
  - Deep Link: `media-calculator://calculator/cac`
- **[Average Revenue Per User (ARPU) Calculator](https://mediacalculator.app/features/average-revenue-per-user/)**: Calculate the average revenue generated per active user, subscriber, or account over a defined period.
  - Formula: `ARPU = Total Revenue ÷ Total Users`
  - App Availability: Free Web Calculator · Media Calculator Pro in iOS App
  - Deep Link: `media-calculator://calculator/arpu`
- **[Churn Rate (Churn Rate) Calculator](https://mediacalculator.app/features/churn-rate/)**: Calculate the percentage of customers or subscribers who cancel or stop purchasing over a given period.
  - Formula: `Churn Rate = (Customers Lost ÷ Customers at Start of Period) × 100`
  - App Availability: Free Web Calculator · Media Calculator Pro in iOS App
  - Deep Link: `media-calculator://calculator/churn-rate`

### Reach & Media Planning
Forecast reach, frequency, GRP/TRP rating points, click volume, conversions, and available search inventory before committing budget.
- **[Frequency (Frequency) Calculator](https://mediacalculator.app/features/frequency/)**: Calculate the average number of times each reached person saw your advertisement during a campaign.
  - Formula: `Frequency = Total Impressions ÷ Reach`
  - App Availability: Free Web Calculator · Free in iOS App
  - Deep Link: `media-calculator://calculator/frequency`
- **[Gross Rating Point (GRP) Calculator](https://mediacalculator.app/features/gross-rating-point/)**: Quantify total campaign weight by multiplying the percentage of the total population reached by average exposure frequency.
  - Formula: `GRP = Reach Percentage × Frequency`
  - App Availability: Free Web Calculator · Media Calculator Pro in iOS App
  - Deep Link: `media-calculator://calculator/grp`
- **[Target Rating Point (TRP) Calculator](https://mediacalculator.app/features/target-rating-point/)**: Measure the media weight delivered specifically within your target demographic audience (TRP / TARP).
  - Formula: `TRP = Target Audience Reach (%) × Frequency`
  - App Availability: Free Web Calculator · Media Calculator Pro in iOS App
  - Deep Link: `media-calculator://calculator/trp`
- **[Impressions to Clicks (Impressions → Clicks) Calculator](https://mediacalculator.app/features/impressions-to-clicks/)**: Forecast the exact number of clicks a media schedule will generate from planned impressions and expected CTR.
  - Formula: `Clicks = (Number of Impressions × CTR) ÷ 100`
  - App Availability: Free Web Calculator · Free in iOS App
  - Deep Link: `media-calculator://calculator/impressions-to-clicks`
- **[Clicks to Conversions (Clicks → Conversions) Calculator](https://mediacalculator.app/features/clicks-to-conversions/)**: Project the total number of conversions, orders, or leads that a given volume of clicks will produce.
  - Formula: `Conversions = (Number of Clicks × Conversion Rate) ÷ 100`
  - App Availability: Free Web Calculator · Free in iOS App
  - Deep Link: `media-calculator://calculator/clicks-to-conversions`
- **[Available Impressions (Paid Search) (Available Impressions) Calculator](https://mediacalculator.app/features/paid-search-available-impressions/)**: Calculate the total eligible search market impressions available in your keyword auctions using Impression Share.
  - Formula: `Available Impressions = Impressions ÷ (Impression Share ÷ 100)`
  - App Availability: Free Web Calculator · Free in iOS App
  - Deep Link: `media-calculator://calculator/available-impressions`
- **[Cost Per TARP (Cost Per Point) (CPT / CPP) Calculator](https://mediacalculator.app/features/cost-per-tarp/)**: Calculate the media cost required to buy a single Target Audience Rating Point (TARP / TRP) in broadcast TV, radio, or cinema.
  - Formula: `CPT = Total Cost ÷ Total TARPs`
  - App Availability: Free Web Calculator · Media Calculator Pro in iOS App
  - Deep Link: `media-calculator://calculator/trp`

## Key Site Pages
- [Homepage & Live Calculator Workbench](https://mediacalculator.app/)
- [All 26 Calculators Hub](https://mediacalculator.app/features/)
- [Student & Educator Discount](https://mediacalculator.app/pricing/studentdiscount/)
- [Support & FAQ](https://mediacalculator.app/support/)
- [Privacy Policy](https://mediacalculator.app/legal/privacy/)
- [Terms of Service](https://mediacalculator.app/legal/terms/)