Cost Per Completed View (CPCV) Calculator
Determine the actual cost paid for every viewer who watches your video ad all the way to 100% completion.
Calculate Cost Per Completed View (CPCV)
Cost Per Completed View (CPCV) Formulas & Reverse Equations
Use these standard and algebraic reverse formulas in spreadsheets, agency decks, or media plans:
Solve for CPCV
CPCV = Total Cost ÷ Total Completed ViewsSolve for Total Cost
Total Cost = Total Completed Views × CPCVSolve for Total Completed Views
Total Completed Views = Total Cost ÷ CPCVUnderstanding Cost Per Completed View (CPCV)
Cost Per Completed View (CPCV) evaluates video advertising efficiency based strictly on 100% completed video plays rather than partial 2-second or 3-second starts. It allows media planners to make apples-to-apples comparisons between high-CPM non-skippable Connected TV inventory and lower-CPM skippable social or pre-roll formats.
When to Use Cost Per Completed View (CPCV)
Use CPCV when analysing BVOD, Connected TV (CTV), YouTube pre-roll, TikTok, or Meta video campaigns where storytelling relies on the viewer seeing the full spot.
Industry Benchmarks & Planning Context
Typical CPCV benchmarks range from $0.03–$0.08 on skippable social and pre-roll video, and $0.04–$0.12 on premium non-skippable Connected TV where completion rates exceed 95%.
Frequently Asked Questions About CPCV
How do you calculate Cost Per Completed View (CPCV)?
Divide the total amount spent on the video campaign by the total number of times the video ad was watched to 100% completion: CPCV = Total Cost ÷ Total Completed Views.
What is the difference between CPV and CPCV?
CPV (Cost Per View) counts a view as soon as the platform's minimum threshold is met — often just 2 or 3 seconds on social networks or 30 seconds on YouTube. CPCV (Cost Per Completed View) only counts views where the user watched the entire video to the very end.
Why can a higher CPM placement still have a lower CPCV?
A $35 CPM non-skippable CTV placement with a 97% Video Completion Rate yields a $0.036 CPCV, whereas a $10 CPM skippable feed placement with a 15% completion rate yields a $0.067 CPCV — nearly twice as expensive per completed view.