CPM
Free on Web & App
Cost Per Thousand Impressions (CPM)
Calculate the cost per 1,000 ad impressions across programmatic display, paid social, connected TV, out-of-home, and audio campaigns.
CPM
=
Total Cost
Total Impressions
×
1,000
All 26 Media & Marketing Calculators — Formulas, Benchmarks & Live Tools
Explore every advertising, performance marketing, unit economics, and media planning formula included in Media Calculator 4.0 — complete with interactive browser calculators, reverse-solve modes, worked agency examples, and instant iOS/iPadOS deep links.
Cost & Efficiency
Measure what you pay for every thousand impressions, click, view, lead, or completed customer acquisition across paid channels.
CPA
Web Free · App Pro
Cost Per Acquisition (CPA)
Measure the exact media cost required to generate one completed conversion, purchase, sign-up, or target customer action.
CPA
=
Total Cost
Total Conversions
CPC
Web Free · App Pro
Cost Per Click (CPC)
Calculate the average price paid for each click on your search, social, shopping, or display advertisements.
CPC
=
Total Cost
Total Clicks
CPCV
Web Free · App Pro
Cost Per Completed View (CPCV)
Determine the actual cost paid for every viewer who watches your video ad all the way to 100% completion.
CPCV
=
Total Cost
Total Completed Views
CPL
Web Free · App Pro
Cost Per Lead (CPL)
Calculate the exact advertising spend required to capture a new marketing or sales lead.
CPL
=
Total Cost
Total Leads
CPV
Web Free · App Pro
Cost Per View (CPV)
Measure the average cost paid each time a viewer watches your video advertisement past the platform view threshold.
CPV
=
Total Cost
Total Views
eCPM
Web Free · App Pro
Effective Cost Per Thousand (eCPM)
Normalise publisher ad revenue or performance media spend into an equivalent value per 1,000 impressions.
eCPM
=
Total Earnings
Total Impressions
×
1,000
vCPM
Web Free · App Pro
Viewable Cost Per Thousand (vCPM)
Calculate the true cost per 1,000 impressions that were actually seen on screen according to viewability standards.
vCPM
=
Total Cost
Viewable Impressions
×
1,000
Engagement & Conversion
Track how effectively audiences click, watch, interact, view, and convert once your media placements are delivered.
CTR
Web Free · App Pro
Click-Through Rate (CTR)
Measure the percentage of ad impressions that generate a click to your landing page or app destination.
CTR
=
Total Clicks
Total Impressions
×
100
CVR
Free on Web & App
Conversion Rate (CVR)
Calculate the percentage of clicks or landing page visitors that complete a desired conversion goal.
CVR
=
Total Conversions
Total Clicks
×
100
ER
Web Free · App Pro
Engagement Rate (ER)
Measure the percentage of impressions that trigger active audience interactions such as likes, shares, comments, saves, or clicks.
ER
=
Total Engagements
Total Impressions
×
100
VCR
Web Free · App Pro
Video Completion Rate (VCR)
Calculate the percentage of initiated video plays that viewers watch all the way to 100% completion.
VCR
=
Total Completed Views
Total Video Starts
×
100
Bounce Rate
Web Free · App Pro
Bounce Rate (Bounce Rate)
Calculate the percentage of visitors who leave your landing page without clicking further or triggering an engagement event.
Bounce Rate
=
Single Page Sessions
Total Sessions
×
100
Viewability
Web Free · App Pro
Viewability Rate (Viewability)
Measure the percentage of served ad impressions that actually appeared in the user's viewable screen area.
Viewability Rate
=
Viewable Ad Impressions
Total Ad Impressions
×
100
Revenue & Unit Economics
Connect campaign spend to top-line revenue, return on investment, customer acquisition cost, lifetime value, and retention.
ROAS
Web Free · App Pro
Return on Ad Spend (ROAS)
Measure the gross revenue generated for every dollar invested in advertising spend.
ROAS
=
Revenue
Ad Spend
×
100
ROI
Web Free · App Pro
Return on Investment (ROI)
Calculate the net profit return generated by an investment relative to its total cost.
ROI
=
Revenue
−
Cost
Cost
×
100
CLTV
Web Free · App Pro
Customer Lifetime Value (CLTV)
Estimate the total revenue a single customer generates across their entire relationship with your business.
CLTV
=
Average Purchase Value
×
Purchase Frequency
×
Customer Lifespan
CAC
Web Free · App Pro
Customer Acquisition Cost (CAC)
Calculate the total marketing and sales investment required to win one new paying customer.
CAC
=
Total Marketing and Sales Expenses
Total New Customers
ARPU
Web Free · App Pro
Average Revenue Per User (ARPU)
Calculate the average revenue generated per active user, subscriber, or account over a defined period.
ARPU
=
Total Revenue
Total Users
Churn Rate
Web Free · App Pro
Churn Rate (Churn Rate)
Calculate the percentage of customers or subscribers who cancel or stop purchasing over a given period.
Churn Rate
=
Customers Lost
Customers at Start of Period
×
100
Reach & Media Planning
Forecast reach, frequency, GRP/TRP rating points, click volume, conversions, and available search inventory before committing budget.
Frequency
Free on Web & App
Frequency (Frequency)
Calculate the average number of times each reached person saw your advertisement during a campaign.
Frequency
=
Total Impressions
Reach
GRP
Web Free · App Pro
Gross Rating Point (GRP)
Quantify total campaign weight by multiplying the percentage of the total population reached by average exposure frequency.
GRP
=
Reach Percentage
×
Frequency
TRP
Web Free · App Pro
Target Rating Point (TRP)
Measure the media weight delivered specifically within your target demographic audience (TRP / TARP).
TRP
=
Target Reach Percentage
×
Frequency
Impressions → Clicks
Free on Web & App
Impressions to Clicks (Impressions → Clicks)
Forecast the exact number of clicks a media schedule will generate from planned impressions and expected CTR.
Clicks
=
Number of Impressions × CTR
100
Clicks → Conversions
Free on Web & App
Clicks to Conversions (Clicks → Conversions)
Project the total number of conversions, orders, or leads that a given volume of clicks will produce.
Conversions
=
Number of Clicks × Conversion Rate
100
Available Impressions
Free on Web & App
Available Impressions (Paid Search) (Available Impressions)
Calculate the total eligible search market impressions available in your keyword auctions using Impression Share.
Available Impressions
=
Impressions
Impression Share
÷
100
CPT / CPP
Broadcast
Cost Per TARP (Cost Per Point) (CPT / CPP)
Calculate the media cost required to buy a single Target Audience Rating Point (TARP / TRP) in broadcast TV, radio, or cinema.
CPT
=
Total Cost
Total TARPs
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